Simone Puorto boasts a career spanning over a quarter of a century, during which he has distinguished himself as a prominent consultant for the travel and hospitality industry, keynote speaker, and author of a dozen books on marketing. His influence extends across multiple domains, from business consulting to academic research, and he is known for organizing Polybius, a groundbreaking 24-hour event in the metaverse that redefined benchmarks in the travel industry. Academically, Simone has earned accolades for his role as an MBA lecturer at prestigious institutions such as ESSEC, Les Roches, Swiss Hotel Management School, 24ORE Business School, LUISS, and IMHI. His expertise is sought after in advisory roles for innovative companies, including Sleap.io, RobosizeME, KIRE, BWG Strategy, and GAIN. In 2023, he co-founded Rebyū, a GPT start-up designed to automatically respond to hotel reviews, respecting the style and tone of the brand. Techno-philosopher, prolific writer, and podcaster, Simone also founded Travel Singularity, a consultancy at the intersection of technology and the travel industry, focusing particularly on Web3's implications for hospitality and the innovative roles of GenAI and spatial computing in tourism. His articles have been featured in prestigious blogs such as Skift, PhocusWire, and CNBCTV. For HospitalityNet, he conducts a weekly podcast focusing on the impact of decentralization in hospitality. His most recent book is a manual for hoteliers aiming to navigate the transition to what Simone calls the "posthuman hospitality" industry. This work highlights how artificial intelligence and machines can assume operational roles, freeing hoteliers to concentrate on the essence of their profession: guest care. A vegetarian, anti-speciesist, crypto-anarchist, and biohacker, Simone is also noted for his dedication to transhumanism and anti-deathism, animal rights, cyborg rights, and the ethical use of AI. An effective altruist and scholar of Sōtō Zen Buddhism, he self-identifies as a "digital bodhisattva." Since 2023, he has actively supported Shout 85258, a free and anonymous mental support SMS service based in the United Kingdom. He splits his time between Rome and Paris, working to shape the industry's future with innovative and sustainable solutions.
